{
    "title": "Oatly & Walkie Talkie introduceren Matcha Strawberry met \u2018Sip & Dye\u2019 pop-up in Antwerpen",
    "modified_at": "2026-04-21 12:04:23",
    "published_at": "2026-04-20 12:00:00",
    "url": "https://oatly.talkie.be/oatly-walkie-talkie-introduceren-matcha-strawberry-met-sip-dye-pop-up-in-antwerpen",
    "short_url": "http://prez.ly/MjDd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "oatly-walkie-talkie-introduceren-matcha-strawberry-met-sip-dye-pop-up-in-antwerpen",
    "body": "<div\n    id='gallery-9da92fa7-3eb3-4861-a773-f8cd8f8908b7'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><strong>Oatly, de pionier in haverdrank, lanceert de nieuwe Matcha Strawberry. Daarom transformeren ze op zaterdag 25 april het kapsalon Jitske Knipt tot een unieke Sip &amp; Dye pop-up ervaring in hartje Antwerpen: een dag vol beauty en drinks waarbij een nieuwe haarkleur, nail-art en matcha strawberry samenkomen.</strong></p><p style=\"text-align: left\">De tijd waarin het maken van een Strawberry Matcha Latte een tijdrovende klus was, is voorbij. Dankzij Oatly&rsquo;s nieuwe kant-en-klare Matcha Strawberry haverdrank, ontwikkeld door Oatly&rsquo;s eigen innovatieteam, zet je tegenwoordig in een handomdraai een Strawberry Matcha op tafel. </p><p style=\"text-align: left\">De opvallende roos-groene tinten van het drankje zorgen voor de nodige main charachter energy, dus vond Oatly dat het tijd was om die energy verder te zetten met een unieke Sip &amp; Dye event in samenwerking met Jitske Knipt. De Oatly Sip &amp; Dye event verandert matcha in een sociaal ritueel. Denk aan: roze en groene haarstyling, nail-art en een onbeperkte hoeveelheid aan Oatly Matcha Strawberry. \u200b \u200b </p><blockquote><strong>Christiaan van Doornik, GM Oatly Benelux, zegt: </strong><em><strong> </strong></em><em>&ldquo;We wilden onze nieuwe Matcha Strawberry haverdrink lanceren op een manier die aansluit bij hoe mensen vandaag de dag leven. Geen traditionele tasting en geen klassieke kapper, maar een gedeeld moment waarbij smaak, creativiteit en zelfexpressie elkaar ontmoeten. We willen het makkelijk maken voor mensen om de overstap van zuivel naar plantaardig te maken, door hen te benaderen op plaatsen waar ze zich bevinden.&quot;</em></blockquote>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 30.42%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/8c1a351f-69e4-42ed-9498-c769447d4a42/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/8c1a351f-69e4-42ed-9498-c769447d4a42/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/8c1a351f-69e4-42ed-9498-c769447d4a42/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"Oatly_Sip &amp;amp; Dye_event\"\n                id=\"image-8c1a351f-69e4-42ed-9498-c769447d4a42\"\n                data-id=\"8c1a351f-69e4-42ed-9498-c769447d4a42\"\n                data-original=\"https://cdn.uc.assets.prezly.com/8c1a351f-69e4-42ed-9498-c769447d4a42/-/inline/no/10_OATLY-SIPDYE.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/8c1a351f-69e4-42ed-9498-c769447d4a42/-/resize/1200x/-/format/auto/\"\n                alt=\"Oatly_Sip & Dye_event\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\">Oatly_Sip &amp; Dye_event</figcaption>\n    </figure>\n<p style=\"text-align: left\"><strong>Forget therapy, get a matcha (and a makeover)</strong></p><p style=\"text-align: left\">Onder het motto &ldquo;You don&rsquo;t need therapy. You need colour-coordinated hair and drinks&rdquo; staat 25 april volledig in het teken van de nieuwe Oatly smaakcombinatie. Wat kun je verwachten?</p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span>Gratis roze of groene kleurbehandelingen en haarstyling door het team van Jitske Knipt</span></li><li><span>Nagelsets ge&iuml;nspireerd op het nieuwe Oatly drankje</span></li><li><span>Een unlimited supply aan Oatly&rsquo;s Matcha Strawberry</span></li></ul><blockquote><strong>Andrew Vassallo (Walkie Talkie) vult aan: </strong><em>&ldquo;Pink is the hottest shade of the season. Deze samenwerking is d&eacute; vertaling van de huidige trend waarbij je haar (net als je drankje) een verlengstuk is van je identiteit.&quot;</em></blockquote><p style=\"text-align: center\"><strong>Praktisch: Come sip. Come dye (or don&#039;t).</strong></p><p style=\"text-align: center\"><strong>Wanneer: </strong>Zaterdag 25 april</p><p style=\"text-align: center\"><strong>Waar:</strong> Kapsalon Jitske Knipt, Nationalestraat 148, 2000 Antwerpen</p><p style=\"text-align: center\"><strong>Wat:</strong> Gratis haarkleuring, nagelstyling en Oatly Matcha Strawberry</p><p style=\"text-align: center\"><strong>Reserveer je spot: </strong>De laatste plaatsen voor een kleurbehandeling zijn nu te boeken via <a href=\"mailto:info@jitskeknipt.be\" target=\"_blank\" rel=\"noreferrer noopener\"><u>info@jitskeknipt.be</u></a>.</p><a href=\"https://press.talkie.be/oatly/sip-dye\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--center story-content-button-block--primary\">\n    Download hier de beelden</a>\n<a href=\"https://drive.google.com/drive/folders/1l-dNZcdwzSnBYdS9mL3iG1zQZ1C17-5s\"\n        target=\"_blank\" rel=\"noreferrer noopener\"\n        class=\"story-content-button-block story-content-button-block--center story-content-button-block--primary\">\n    Ontdek hier de sfeer van Sip &amp; Dye </a>\n",
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